IMPAC3T-IP

Scenario

Co-creation

Crisis
Classical Plus

Traditional innovation follows a linear model where companies develop solutions and consumers adopt them.

Co-creation challenges this by involving diverse stakeholders, such as employees, customers, patients, communities, and partners, throughout the innovation process.

This participatory approach can lead to more relevant, impactful, and sustainable solutions.

When is co-creation used?

Co-creation applies to various fields, each with different goals and challenges. Some examples include:

Enterprise Co-Creation: Businesses collaborate with external teams to develop products and services that better meet user needs. While the enterprise typically owns the resulting IP, contributors may receive compensation or recognition.
Societal Challenges: Public sector organisations engage communities to tackle issues like transportation, pollution, and resource management. IP ownership can be complex, as diverse stakeholders contribute to shared solutions.
Healthcare & Public Patient Involvement (PPI): Patients, carers, and community groups participate in healthcare innovation to improve services and reduce costs. Transparency and trust in implementation are key to engagement.

The IMPAC3T-IP Co-Creation Toolbox

As part of its broader Toolbox, IMPAC3T-IP is developing a Co-Creation Toolbox to help organisations navigate the complexities of collaborative innovation.

By equipping organisations with the right tools, the Co-Creation Toolbox supports more transparent, effective, and scalable innovation, ultimately benefiting businesses, communities, and society as a whole.

The toolbox provides:

Tools to recruit and manage diverse stakeholder groups.
Strategies for building trust and ensuring open idea-sharing.
Guidance on securing and transferring IP rights in multi-stakeholder environments.
Business models for sustaining co-created solutions.
Case studies on successful co-creation and licensing practices.

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IMPAC3T-IP's other two scenarios

Crisis

Ensures equitable access to technology for crises and provides flexible licensing solutions for urgent situations.

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Classical Plus

Classical Plus rethinks licensing by focusing on societal impact and accessibility, going beyond patents to include diverse intellectual assets.

Read more